Category Archives: Customer Loyalty

Treat Employees Like You Treat Your Mother

Mother’s Day is fast approaching, and it’s a great example of what I call a “recognition holiday.”  That is – since 1908, if you’re a mom, then you deserve to be recognized and thanked on Mother’s Day.  Period.  End of story.  No other qualification or accomplishment is required. For some, Mother’s Day is a rare [...]

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Who is Minding the Back Door for Your Business?

  Most companies I know spend a large portion of their budgets on driving new business through the front door.  Far fewer spend even a fraction as much in a directed effort to avoid having those precious customers walk out the back door.  The prevailing assumption is that by providing pretty good service and having [...]

Also posted in Sales and Relationships | Tagged , , , , | 1 Comment

Got Alignment? Broken Promises Won't Pay the Rent

People build relationships and decide who to buy from based upon trust.  Patricia Aburdene, author of Megatrends 2010 said: “Transcendent values like trust and integrity literally translate into revenue, profits and prosperity.” If you are searching for a surefire way to anger and alienate your prospects and customers, simply violate their trust and you have [...]

Also posted in Obstacles to Change, Performance Improvement | Tagged , , , , , , | Leave a comment
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    The DSM Group
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