“Because its purpose is to create a customer, the business has two – and only – two functions, marketing and innovation. Marketing and innovation produce results, all the rest are costs.” - Peter Drucker In all walks of business, there are sales people. There are some sales-phobic folks, however, who believe that the word “sales” [...]
It has been a busy, productive, and profitable year for us. More importantly, it has been a busy, productive, and profitable year for our clients! Typical responses to this news include: “Productive? Profitable? How do you do that?” “Amazing – especially in today’s challenging economic environment!” “With our resources already stretched, it seems like every [...]
