Most CEOs I meet run their organizations atop a false assumption that creates a powerful yet almost invisible drag on their performance. Do you have the same false assumption that they do? The assumption is that your communication of strategy, tactics, goals, and behaviors through the organization actually works the way you intend. Yes, you’re [...]
People build relationships and decide who to buy from based upon trust. Patricia Aburdene, author of Megatrends 2010 said: “Transcendent values like trust and integrity literally translate into revenue, profits and prosperity.” If you are searching for a surefire way to anger and alienate your prospects and customers, simply violate their trust and you have [...]
