Most companies I know spend a large portion of their budgets on driving new business through the front door. Far fewer spend even a fraction as much in a directed effort to avoid having those precious customers walk out the back door. The prevailing assumption is that by providing pretty good service and having [...]
People build relationships and decide who to buy from based upon trust. Patricia Aburdene, author of Megatrends 2010 said: “Transcendent values like trust and integrity literally translate into revenue, profits and prosperity.” If you are searching for a surefire way to anger and alienate your prospects and customers, simply violate their trust and you have [...]
