Tag Archives: open book management

I have been in business as an independent consultant and writer for over 15 years and availed myself of Mark Green’s services in 2008 to revisit assumptions and plan for a market that I knew was going to go through significant changes. Mark took us through a rigorous situation analysis and business planning process that ripped through the clutter and white noise of our day-to-day. He provided a crystal clear view of realistic opportunities, potential threats and go-to-market options.

I’ve benefited in three important ways – any one of which would have clearly justified my investment:

* I identified new, profitable opportunities and conceived innovative ways of exploiting them;
* I clarified several important areas of risk that I am now working to mitigate;
* I learned how to apply the processes that Mark taught me to continuously improve and hone my services as market conditions evolve.

My work with Mark is one of the very best investments of time and money I have ever made as an entrepreneur.